Welcome to holaphil.com. Here you will find a list of resources, ideas, and advice gathered from 20+ years of experience building products and managing teams inside both startups (pre-seed, funded) and larger corporate environments. You can learn more about me here.
What I Do
i.e. What are my superpowers?
With over 20+ years experience (15 years working in Product Management roles), I've spent a majority of my career working in collaboration with engineers, data analysts, designers, and researchers to identify the best most creative ways to solve complex problems for our clients and customers. I have many years experience turning novel ideas into innovative products.
Stand up for the customer
Empathy for the user (customer or client) is not a nice to have — empathy is a requirement. I make the time necessary to appreciate the challenges our users face so that, together with my entire team, we build the products that serve the best interest of our customers. Happy customers equal repeat customers ergo happy clients, partners, investors.
Throughout my career, I've both founded businesses building teams and products as an Entrepreneur AND developed new products and services within larger organization as an Intrapreneur. In either example, I am well versed on the organization and management required to collaboratively develop, launch, and market products that deliver immediate value for both a business and its customers.
Having managed the branding and marketing of several early stage startups as well as packaged and managed the launch of new products and services inside larger growth organizations, I have built and grown brands that connect with their audience.
What do other people say?
A few words from past colleagues and friends.
Phil has a rare and special blend of being equal parts creative, imaginative and thought-provoking, combined with analytical, organized and disciplined in his work.
I've watched Phil build several products and each time the execution on that product displayed of level of vision for the future few people possess. I have a deep level of respect for Phil's work and his thinking.
Phil has great instinct and demonstrated expertise in understanding how video works to engage viewers and how video can be used in an effective online marketing strategy.
Thoughts and musings
The future of video search
Video has a visibility problem, a condition that represents challenges ahead for all parties involved – content producers, platforms and search engines alike. How can we fix what we can not see? What is the future of video search?