NOW//with - New York, NY
Chief Product Officer
September 2019 - July 2021
Social video commerce platform for celebrities & influencers; ($18M raised from investors, including Alex Rodriguez)
☞ Hired as first non-founder executive to build core product development team from 0 to 15 members, including Design, Development, & User Research leads; developed core vision, product strategy, and long-term roadmap
☞ Developed best-in-class social commerce tool suite used by consumers to discover & shop for products that are promoted by celebrities; partnered with business, sales, and marketing teams on GTM & growth strategy
☞ Pioneered all product development for interactive video & universal checkout SDK, which provided publishing partners ability to activate at-scale shoppable video experiences on their proprietary properties
☞ Built brand image through early startup stages; led user research, prototyping, design, & product development
Verizon Media - New York, NY
Director of Product, Innovation
December 2018 - September 2019
☞ Managed product innovation execution across emerging (VR, Audio, and Connected Car) & growth (Commerce, Branded Content, and Native Advertising) within Verizon Media’s premium sales business
☞ Led innovation programs for Premium Sales business, collaborating with 50+ cross-functional team members across Verizon Media's publisher networks, including HuffPost, Yahoo Sports, and TechCrunch
☞ Directed conception to launch of Mobile Wallet, Verizon’s 1st location-based mobile commerce ad format; delivered offers & content directly into consumer's mobile wallet, which generated $500K in revenue
Verizon Media – New York, NY
Principle Product Manager, Innovation
September 2017 - November 2018
☞ Led internal research & development of new product innovation for Studio & Premium Sales teams, leading the creation of 5+ new add formats, including "Player Up," which increased purchase intent by 27%
☞ Oversaw consolidation of RYOT’s service data/analytics reporting systems (social, native, video) into centralized reporting platform & activation of Verizon Media's 1st shoppable video commerce experiences
Verizon Media – New York, NY
Principle Product Manager, Ad Formats
September 2015 - August 2017
☞ Managed 10 Designers, Developers, & QA Techs in design, research programs, user testing, and development all video & interactive ad experiences & formats, including 360 Video, Interactive Video, and Mobile Payments
☞ Led development of Pictela, a creative authoring tool, and transition from Flash to HTML5
Tremor Video – New York, NY
Senior Product Manager, Ad Formats
September 2013 - August 2015
☞ Led global team of 25+ Engineers & Designers to build & own product roadmap of Tremor’s DSP service
☞ Developed user stories to help build new customer management features and UX upgrades on proprietary DSP tool; improved viewability, inventory, and cross-device targeting tools
WellcomeMat - New York, NY
Co-Founder, VP Product
June 2006 - August 2013
☞ Co-founded the world’s first SAAS based video platform for real estate; grew subscriber base from 0 to 100K
☞ Responsible for product development, design & marketing of WellcomeMat’s enterprise SAAS video products as well as all filmmaker/videographer outreach.
☞ Designed & patented nascent cloud-based interactive video players
New York Television Festival - New York, NY
Managing Director
August 2005 - December 2008
☞ Founding member; produce and execute initial brand development strategy
☞ Led all video content and player integrations online and across network partners including NBC, FOX, ABC and MSN
BBDO & TBWA\CHIAT\DAY – New York, NY
Senior Interactive Designer (Freelancer)
June 2004 - June 2006
Razorfish (i-Frontier) - Philadephia, PA
Innovation Manager
July 2003 - June 2004
Razorfish (i-Frontier) - Philadephia, PA
Web Manager
November 2002 - June 2003
Digitas Health (MBC) - Philadephia, PA
Design Engineer
May 2000 - October 2002
eBay (GSI Commerce) - King of Prussia, PA
Designer
October 1999 - April 2000